Main Responsibilities
Financial
-Completes and manages financial forms
-Invoicing / Acct Reconciliation
-Daily Pacing
-Entering Contractual Details into Quickbase
-Responsible for effectively managing the search spend as planned by director, client or agency
Strategy
-Works with a Search Director t-build the strategy
-Executes a search campaign against the strategy
New Business
-Supports new business efforts by assisting others with proposals, research and data collection
-Actively participates in organization and development of new business pitches with senior level guidance
Client Interaction
-Participates in calls and meetings
-Develops client interaction agendas and materials as needed
-Leads calls when they are relevant to work that has been produced
-30% campaign management / 70% client management
Management
-Manages relationships with vendors on their accounts
-Where directed will be responsible for managing Associate Search Managers and Search Specialists to ensure timely and accurate product or results delivery
-Provides input for Search Specialist performance reviews
Tactical
-Maintain knowledge of client's business, competition and latest industry news and trends.
-Responsible for ensuring that the appropriate optimizations are occurring to the client's campaign in line with goals & objectives.
-Provides direction on keyword development t-specialists, wh-are responsible
for drafting initial keyword lists
-Reviews keyword list, landing pages, and estimates, finalizes and submits to
client for review
-Provides direction t-specialists for creative development
-Reviews creative written by specialists, revises as needed and submits final to client for approval
-Provides direction t-specialist for trafficking of campaign
-Checks t-ensure that action tags are in place on site
-Checks t-ensure that campaign is tracking properly immediately after launching
-Works with vendors to set up accounts in search engines
-Takes screenshots when campaign launches and then regularly throughout campaign
-Checks status of accounts daily
-Provides analysis and executive summary for quarterly & annual activity reviews
-Provides reporting in PPT format as needed
-Submits completed report t-search director for final review before being sent to Client
-Takes client through results on monthly calls
-Implements new testing
-Account performance troubleshooting
-Assists in training other employees on junior search manager job duties and processes
Requirements
-3-5 years'search experience
-Preferred degree qualified
-Excellent track record in dealing with clients and multiple internal stakeholders
-Proven track record of managing large search campaigns
-Managing, mentoring & coaching staff
-Client presentation skills
-Outstanding written and oral communications skills
-Expert in responding t-statistical data
-Ability to provide insight into campaigns and processes of the business
-Be commercially minded
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