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以下是全国企业招聘信息:GroupM群邑(上海)广告有限公司广州分公司招聘Search Manager 搜索引擎营销经理的具体要求和公司简介、联系方式!

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  • 成立时间2009 年
  • 所属行业广告
  • 企业性质外资(非欧美)
  • 注册资金100 万元
  • 员工人数500人以上
  • 所在地址广州 - 广州
  • 浏览次数3911 次
  • 更新时间2019-1-11
  • GroupM群邑(上海)广告有限公司广州分公司招聘Search Manager 搜索引擎营销经理的具体要求
  • Search Manager 搜索引擎营销经理
  • 职位类型:全职
  • 性别要求:不限
  • 招聘人数:1 人
  • 薪资待遇:面议
  • 工作地区:广州-广州
  • 学历要求:本科
  • 工作经验:三年以上
  • 年龄要求:22岁以上
  • 发布时间:2019-01-11
  • 截止时间:2019-04-11
  • 具体要求:
    职位描述:

    Main Responsibilities

    Financial
    -Completes and manages financial forms
    -Invoicing / Acct Reconciliation
    -Daily Pacing
    -Entering Contractual Details into Quickbase
    -Responsible for effectively managing the search spend as planned by director, client or agency

    Strategy
    -Works with a Search Director t-build the strategy
    -Executes a search campaign against the strategy
    New Business
    -Supports new business efforts by assisting others with proposals, research and data collection
    -Actively participates in organization and development of new business pitches with senior level guidance

    Client Interaction
    -Participates in calls and meetings
    -Develops client interaction agendas and materials as needed
    -Leads calls when they are relevant to work that has been produced
    -30% campaign management / 70% client management

    Management
    -Manages relationships with vendors on their accounts
    -Where directed will be responsible for managing Associate Search Managers and Search Specialists to ensure timely and accurate product or results delivery
    -Provides input for Search Specialist performance reviews

    Tactical
    -Maintain knowledge of client's business, competition and latest industry news and trends.
    -Responsible for ensuring that the appropriate optimizations are occurring to the client's campaign in line with goals & objectives.
    -Provides direction on keyword development t-specialists, wh-are responsible
    for drafting initial keyword lists
    -Reviews keyword list, landing pages, and estimates, finalizes and submits to
    client for review
    -Provides direction t-specialists for creative development
    -Reviews creative written by specialists, revises as needed and submits final to client for approval
    -Provides direction t-specialist for trafficking of campaign
    -Checks t-ensure that action tags are in place on site
    -Checks t-ensure that campaign is tracking properly immediately after launching
    -Works with vendors to set up accounts in search engines
    -Takes screenshots when campaign launches and then regularly throughout campaign
    -Checks status of accounts daily
    -Provides analysis and executive summary for quarterly & annual activity reviews
    -Provides reporting in PPT format as needed
    -Submits completed report t-search director for final review before being sent to Client
    -Takes client through results on monthly calls
    -Implements new testing
    -Account performance troubleshooting
    -Assists in training other employees on junior search manager job duties and processes

    Requirements

    -3-5 years'search experience
    -Preferred degree qualified
    -Excellent track record in dealing with clients and multiple internal stakeholders
    -Proven track record of managing large search campaigns
    -Managing, mentoring & coaching staff
    -Client presentation skills
    -Outstanding written and oral communications skills
    -Expert in responding t-statistical data
    -Ability to provide insight into campaigns and processes of the business
    -Be commercially minded

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